（英国）路虎LandRover

品牌名片

品　　类：车

标志风格：冒险、勇气、至尊

创 始 人：Spencer and Maurice Wilks

诞 生 地：英国

诞生时间：1948年

路虎的品牌标志以绿色为背景，“LAND ROVER”为主体。

品牌阅读

The fi rst Land Rover made its debut in 1948.It was designed with brilliant simplicity for extraordinary ability and unrivalled strength and durability.In fact, seven decades on it is estimated that two-thirds of all these incredible vehicles are still at work-many of them in some of the most extreme conditions and inhospitable places on earth.

The original 1948 Land Rover was ingeniously designed and engineered for extreme capability and strength.With extremely robust construction and characteristics such as short front and rear overhangs, it drove off the production line ready to take on some of the world's toughest terrain.Today these qualities are as signifi cant as they were 70 years ago, a part of what makes a Land Rover vehicle unique .

The Land Rover was the product of continuous evolution and refinement throughout the 1950s and 1960s with improved stability and a tighter turning circle.It was a period in which Land Rover took the lead in the emerging market for four-wheel drive vehicles.(www.zuozong.com)

In keeping with the forward-thinking philosophy that founded Land Rover, a radical, entirely new product was introduced in 1970 and created its very own vehicle category.This overnight sensation was the original Range Rover.It had all the capability of a Land Rover with the comfort and performance of an on-road car.

This culture of innovation has developed ever since with both Land Rover and Range Rover vehicles: new models, more refinement, more innovative technology, more efficiency and fewer emissions.And it continues with initiatives such as e-Terrain Technologies (which improves the environmental performance of vehicles by reducing CO2 emissions), Sustainable Manufacturing and CO2 Offsetting.Land Rover will remain at the forefront of advanced design-the new small Range Rover is a testament to the vision that takes the company forward and keeps it at the cutting edge of technology and engineering.

inhospitable[，ɪnhɒ'spɪtəb（ə）l]adj.荒凉的

forward-thinking['fɔ：wəd'θinkiŋ]adj.前瞻的，有远见的

CO2 emission 二氧化碳排放

1948年第一辆路虎车问世。其设计简洁而实用，功能神奇，且具有无与伦比的强度和可靠性。事实上，这70年来售出的路虎车中，预计2/3的车仍然在被人们使用，其中许多是在一些非常恶劣的条件及荒凉的地方使用。

1948年第一辆路虎车设计精巧，强度高，性能优异。它具有非常坚固的结构特点（如较短的前后悬挂系统），一下线就能投入到极端的地形环境。和70年前一样，现在这些特点仍是确保路虎车与众不同的重要因素。

20世纪50～60年代，路虎车不断创新和改进，可靠性得到提升，转向圆更小。在这期间，路虎在风云变幻的四驱车市场取得领先地位。

秉承路虎高瞻远瞩的一贯宗旨，1970年推出全新车型，自有车系从此诞生。这款车一夜之间风靡全球，它兼具路虎的所有功能和公路汽车的舒适性与性能。

自此，路虎和揽胜车一直延续和发展这种创新文化：新型号、更加精致、更多创新技术、更加高效和更少排放。此外，路虎继续倡导未来科技（通过降低二氧化碳排放，提高车辆环保性能）、可持续制造和二氧化碳补偿等措施。路虎将始终引领创新设计潮流，全新的小型路虎揽胜证明，路虎公司将不断向前发展，并始终站在技术和设计的最前沿。