（英国）劳斯莱斯Rolls-Royce

品牌名片

品　　类：车

标志风格：怀旧、大气

创 始 人：查理·史蒂华特·劳斯（Charles Stewart Rolls）

　　　　　亨利·罗易斯（Henry Royee）

诞 生 地：英国

诞生时间：1906年

劳斯莱斯汽车的标志图案采用两个“R”重叠在一起，象征着你中有我，我中有你，体现了两人融洽及和谐的关系。

品牌阅读

The best cars in the world have always been surrounded by stories about legendary models, their renowned performance and their owners.

Every Rolls-Royce motor car is built by hand at the state-of-theart head quarters and manufacturing facility at the Home of Rolls-Royce Motor Cars at Goodwood.Designed by architect Sir Nicholas Grimshaw, the building was designed to have minimal impact on the environment.

Since 1904 Rolls-Royce has created instantly recognisable motor cars that have made the marque an enduring icon all over the world.

Phantom redefined the marque for the 21st century-a fitting celebration of the principles of Sir Henry Royce.This continuing pursuit of innovation, realised in EX programme and the models it has produced, has created new benchmarks for the industry.

Ghost Family

Ghost's designers were inspired by this photograph of Don Carlos de Salamanca at the 1913 Spanish Grand Prix.His serene expression after winning the gruelling 190-mile race in his Rolls-Royce Silver Ghost suggested the simple and effortless driving experience they recreated for the 21st Century Ghost.

Ghost is the essence of Rolls-Royce in its simplest and purest form.Advanced engineering combined with a host of hidden technology creates a dynamic yet comfortable drive.The principle of delivering simplicity out of complexity runs throughout Ghost and Ghost Extended Wheelbase.Everything is designed, engineered and crafted to be so invitingly approachable, so simple, it encourages you to regard either car as appropriate for any occasion.Inside it's like being cocooned in your own convivial private sanctuary that leaves you relaxed and unruffled after the longest journey.

Phantom Family(www.zuozong.com)

Every Phantom is hand-built at the Home of Rolls-Royce at Goodwood in England.From seamstresses to surface finish technicians and French polishers, it takes 60 pairs of hands to design, craft and construct a Rolls-Royce before it's ready for its owner.

Designed without compromise, the Phantom family is the result of complete creative and engineering freedom.Created with the desire to build the best car in the world, Phantom combines compelling charisma with design cues that are unmistakably Rolls-Royce.

marque[mɑ：k]n.商品型号

convivial[kən'viviəl]adj.欢乐的，愉快的

unruffle[ʌn'rʌf（ə）ld]v.变得平静

作为世界上最经典的汽车，劳斯莱斯拥有许多关于其传奇车型、卓越性能及车主的故事。

每一辆劳斯莱斯汽车都出品自劳斯莱斯诞生地古德伍德。在现代化总部，运用先进生产设施，经手工打造而成。劳斯莱斯总部的建筑物由建筑师Nicholas Grimshaw爵士设计，处处体现尽可能环保的设计理念。

早在 1904 年，劳斯莱斯就制造出了一眼即可辨认的汽车，并将品牌打造成为享誉全球的不朽标志。

幻影是向亨利·莱斯爵士理念的致敬之作，更是重新定义了21世纪的劳斯莱斯汽车。这种对创新技术的不懈追求，在 EX计划以及其生产的车型中得以实践，并为汽车行业设立了全新基准。

古斯特系列

1913 年西班牙大奖赛中车手 Don Carlos de Salamanca 的一张照片，令古斯特的设计者大受启发。Don Carlos de Salamanca驾驶其劳斯莱斯银魂赢得190英里高强度比赛之后展现出的平静而从容的神态，触动了设计者们：21 世纪的古斯特需要为驾驶者再次带来这种简单而又从容自如的驾驶体验。

古斯特以最简单、最纯正的方式体现了劳斯莱斯的精髓所在。先进的工程设计结合众多隐藏技术，带来动感十足而又舒适备至的驾驭体验。化繁为简的原则贯穿整个古斯特及古斯特加长版的设计。每个细节都经过精心设计及精工打造，从而造就出如此动人的简约身姿，成为适宜出席各种场合的心仪之选。置身车内，如同身处美妙无比的私人殿堂，漫漫旅途，尽享一路轻松怡然。

幻影系列

每一辆幻影都是在劳斯莱斯之家——英格兰的古德伍德手工打造而成。在向车主交付产品之前，从女裁缝师到表面抛光技师和法国打磨师，每一辆劳斯莱斯都需要 60 双手来设计、制作和打造。

幻影系列的设计无懈可击，它是全方位创意与工程技术充分结合并自由发挥的结晶。以“打造世界上最好的汽车”为宗旨，完美融合了引人瞩目的外观和设计元素，成为经典的劳斯莱斯汽车。