（意大利）法拉利Ferrari

品牌名片

品　　类：车

标志风格：一级方程式赛车、赛车及高性能跑车

创 始 人：恩佐·法拉利（Enzo Ferrari）

诞 生 地：意大利

诞生时间：1929年

法拉利（Ferrari）的跃马徽标最初出现在车手制服上，后来它成为每一辆法拉利Gran Turismo 跑车和赛车最骄傲的象征。

品牌阅读

Ferrari is an Italian automobile manufacturer, founded by Enzo Ferrari in 1929.It mainly manufactures Formula One Car, car racing and high-performance sports car.

Headquartered in Modena, Italy (Modena), its most cars are manufactured by hand, with an annual output about 4,300.Early Ferrari sponsored racer and produced racing.It independently produced automobile in 1947, thereafter into today's scale.Now Fiat Company owns 50% equity of Ferrari but Ferrari can operate independently.

A total of 7,318 cars were delivered to the dealership network in 2012 ( up 4.5 per cent on 2011), while revenues of 2.433 billion euro (up 8 per cent) were recorded.Trading profit jumped by 12.1 per cent to 350 million euro, with net profi ts coming in at just under 244 million euro (+17.8 per cent) and ROS (Return on Sales) of 14.4 percent which is very much on a par with the top companies in the luxury sector.

Ferrari's continued success is thanks to two men who have provided unrivalled strong leadership-Enzo Ferrari and Luca di Montezemolo-and its talented and dedicated team of employees.Many elements: passion, diligence, innovation, determination, research, motivation, excellence, investment, technology, talent, training, exclusivity, selection, style, merit, and team spirit go to make up Ferrari's DNA.The secret is in its people-behind exceptional cars there are equally exceptional men and women-and in the knowledge that goes into combining all the ingredients in every sector of the company's activities: from design to production, from road cars to race cars, from the sales network to the development of the brand, from training to services provided for the employees, from customer care from the order to final delivery, this is Formula Ferrari.

Ferrari: the world's most powerful brand

Ferrari is the world's most powerful brand.And not simply in the opinion of millions of Prancing Horse enthusiasts the world over, indeed, the clients that continue to buy the cars built at Maranello year after year, but according to the annual list compiled by leading brand valuation experts Brand Finance.

Ferrari took the number one spot of the top five most powerful brands in 2013 ahead of the likes of Google, Coca-Cola, PwC and Hermes on a list that included the 500 most famous companies in the world.Because of its size, the Maranello Company cannot compete with the large multinational brands in terms of overall revenues.However, its brand rating takes into account other financial metrics, such as net margins, average revenue per customer and advertising and marketing spend, as well as qualitative parameters, such as brand affection and loyalty.

“It is always a pleasure to top any list and still more so when the competition includes some of the world's most famous companies.This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence.” commented Ferrari chairman Luca di Montezemolo,“Behind this acknowledgement are exceptional products made by equally exceptional men and women.They made it possible and for that I thank them.”

A new and complete range

There are five models in today's range, all of them delivering their own interpretation of Ferrari's unique DNA made up of performance, excitement and technological innovation.

The three 8-cylinder models (California 30, 458 Italia, 458 Spider) and the two V12s (F12berlinetta and FF) are a new generation of cars which fully meet the philosophy of “different Ferraris for different Ferraristi”, with each model meeting a different set of criteria.The theme of the sporty 12-cylinder Gran Turismo is interpreted by the FF, the first four-seater, four-wheel-drive car produced by the Prancing Horse.Very high performance with the ability to deliver driving pleasure at lower speeds too is guaranteed with the multi-award winning F12berlinetta.Of the 8-cylinder machines, the California 30 is the convertible Gran Turismo which combines a sporty feel with usability, without making compromises.The pure sports car, the 458 Italia, and its open top sibling, the 458 Spider, are fitted with the same mid-rear mounted V8, which for two straight years-2011 and 2012-has won two categories in the International Engine of the Year award and which continues the glorious tradition of Ferrari cars with this engine configuration.

Added to these cars is the special limited-edition La Ferrari, of which only 499 will be built and which represents the highest expression of the company's excellence.Its development has allowed for experimentation that could be applied to the range in the future.

Leadership in technological innovation

Every new Ferrari features a high level of technological innovation, with ground-breaking solutions that usually then find their way onto cars from other manufacturers.

Among the many innovations introduced by the Maranello marque in the past, one only has to think of the steering wheelmounted gear change, which went from F1 to road cars and then soon became the standard for any sports-oriented car.It's not by chance that Ferrari registered no less than 150 patents in the decade from 2003 to 2012, some of them revolutionary, such as the 4WD system that allows all-wheel traction in the FF only when it is required, ensuring light weight, efficiency and a sporty handling that was simply not possible with traditional 4WD technology.

Main innovations from Ferrari over the past 20 years

1997: F355-first car with F1 electronically-actuated gear change with steering wheel mounted paddles

1999: 360 Modena-first car with a chassis and bodywork made entirely from aluminium

2002: Enzo Ferrari-first road car with Carbon Ceramic Brakes and active aerodynamics

2004: F430-first car with electronic differential (E-Diff)

2006: 599 GTB Fiorano-first car with traction control (F1-Trac)

2008: Ferrari California-first car with F1 dual-clutch gear change with steering wheel mounted paddles

2011: FF-first car with 4RM (4WD) system (www.zuozong.com)

2013: LaFerrari-first car with HY-KERS hybrid technology

dealership['di：ləʃip]n.代理权；代理商

unrivalled[ʌn'raɪv（ə）ld]adj.无与伦比的；无敌的

configuration[kən，fiɡju'reiʃən]n.配置

aluminium[，ælju'minjəm]n.铝

hybrid['haibrid]adj.混合的

法拉利是一家意大利汽车制造厂，1929年由恩佐·法拉利创办，主要制造一级方程式赛车、 赛车及高性能跑车。

法拉利总部位于意大利摩德纳，其生产的汽车大部分采用手工制造，年产量大约4300台。早期的法拉利赞助赛车手及生产赛车，1947年独立生产汽车，其后变成今日的规模。现在菲亚特公司拥有法拉利50%股权，但法拉利却能独立于菲亚特公司运营。

2012年，共有7318辆公路版跑车交付经销商（同比增加4.5%），营业收入为24.33亿欧元（增加8%）。营业利润上涨了12.1个百分点，达3.5亿欧元，净利润近2.44亿欧元（增加17.8%），销售利润上涨了14.4%，该业绩在奢侈品行业的顶尖企业中非常出色。

法拉利的持续辉煌来自于两位拥有非凡领导力的传奇人物 —— 恩佐·法拉利（Enzo Ferrari）和卢卡·迪·蒙特泽莫罗（Luca di Montezemolo），以及其具有才干和献身精神的员工团队。激情、勤奋、创新、坚定、专研、激励、卓越、投资、技术、才华、培训、独特、精粹、风格、荣誉以及团队精神，诸多品质和要素共同铸就法拉利品牌的精髓。秘诀在于人，将所有这些品质和要素在整个公司的每个方面实现完美的有机结合：从设计到生产，从公路跑车到赛车，从经销商网络维护到品牌研发，从培训到为员工提供服务，从关爱客户到个性化定制，从接收订单到最终交付。这就是伟大法拉利的成功秘诀。

法拉利：全球最具影响力品牌

法拉利为全球最具影响力品牌。这不仅是全球跃马热衷者的心声，也是那些年复一年从马拉内罗工厂购买法拉利的客户们的观点，全球知名品牌价值评估专家、英国品牌顾问公司Brand Finance的评级。

2013年榜单涵盖了全球500家知名企业，如谷歌、可口可乐、普华永道和爱马仕等，法拉利排名首位。由于商业模式原因，法拉利公司在整体收入上与大型跨国品牌没有可比性。但该品牌评级考虑到了包括财务指标在内的其他诸多因素，如净利润、用户平均收入、广告和营销支出以及诸如品牌情感和忠诚等定性参数。

“在任何一项排名中能名列前茅总会令人倍感欢欣，尤其是评比对象囊括了一些世界最知名的品牌。这一成绩证明，即使是在非常艰难的经济时代，意大利仍然可以造就卓越的世界级企业。”法拉利主席卢卡·迪·蒙特泽莫罗（Luca di Montezemolo）表示，“这一卓越成就的背后是同样卓越的员工所创造的卓越的产品。是他们使这一切成为可能，为此，我对他们表示感谢。”

新款及完整车型

现今主要有五种车型，它们都完美地诠释了法拉利独一无二的品质精髓——性能激情和技术创新。

新一代车型配备三个8缸发动机（California 30，458 Italia，458 Spider）或两个V12（F12berlinetta和FF）发动机，充分体现了“特别的法拉利献给特别的你”的设计理念，每款车型都符合一个不同的标准。运动型12缸GT（Gran Turismo）跑车的主题在跃马家族首款四座四驱车型FF上得到了完美演绎。屡获殊荣的高性能F12berlinetta跑车，可以保证低速行驶时享受同样愉悦的驾驶乐趣。在8缸车型中，California 30是完美结合了运动感与实用性的敞篷GT跑车。458 Italia及敞篷版458 Spider，都是纯正的跑车，配有相同的中后置V8发动机，该发动机在2011年和2012年连续两年赢得年度国际发动机奖，延续了配置有该发动机的法拉利跑车的光荣传统。

在这些车型中，增加了特别限量版La Ferrari跑车，La Ferrari将只生产499辆，它代表了迄今法拉利最卓越的成就。该车型的研究与开发将为未来汽车领域的探索积累丰富的经验。

引领技术创新

每一款法拉利的新车型都以高水平的技术创新为特色，其他汽车生产商常常会模仿其独创的设计方案。

在品牌过去推出的众多创新中，唯一必须想到的就是安装在方向盘上的变速装置，从最初的F1到公路跑车，然后迅速发展成为所有运动车型的标配。这绝非偶然，从2003年至2012年的10年中，法拉利注册了不少于150项专利，其中一些是革命性的发明，例如FF车型配备的全新四轮驱动系统，能够实现必要时的四轮牵引，确保重量轻、效能高和操控便捷，而这是传统的四轮驱动技术根本不可能做到的。

法拉利在过去20年的主要创新

1997年：F355 —— 应用了F1电子驱动变速的第一款车型，方向盘上安装有拨片

1999年：360 Modena —— 底盘和车身完全为铝制成的第一款 车型

2002年：Enzo Ferrari ——碳陶瓷刹车系统和主动式空气动力学的第一款公路跑车

2004年：F430 —— 带有电子差速器（E-Diff）的第一款车型

2006年：599 GTB Fiorano ——带有牵引力控制系统（F1-Trac）的第一款车型

2008年：Ferrari California —— 应用了F1双离合变速的第一款车型，方向盘上安装有拨片

2011年：FF —— 带有4RM（四轮驱动）系统的第一款车型

2013年：LaFerrari —— 使用了HY-KERS混合动力技术的第一款车型