瑞士巴利Bally鞋款品牌的故事

品牌名片

品　　类：皮具、时装

标志风格：精巧、摩登、时尚

创 始 人：卡尔·兰斯·巴利（Carl Franz Bally）

诞 生 地：瑞士

诞生时间：1851年

创立伊始，巴利就成为世界上第一家真正的全球奢华产品公司，代表品位、价值和品质。螺旋边烤花皮鞋、靴子上的铜扣、鲜红的边线都是巴利的招牌风格。

品牌阅读

Bally Switzerland: Modern craftsmanship since 1851

The Bally hallmark is the crafting of exquisite leather.Since 1851, Bally has been globally recognized for its Swiss Made quality and its contemporary style.

Bally: Swiss Roots, Global Perspective

The visionary founder, Carl Franz Bally, whom employees used to call Papa Bally, set the global brand phenomenon in motion.His vision: to create exquisitely crafted footwear in the fi nest materials that are divine to look at, whilst simultaneously functional and enduring.

Bally: Pioneer of Luxury

Production had reached a staggering 3.9 million pairs of shoes a year.Bally was committed to pushing the envelope in terms of elegance and luxury.

Bally not only pioneered the realm of shoe making, but also the worlds of retailing and advertising.The first retail store opened in 1881 on London's prestigious New Bond Street.

BALLY Today: Responsibility and passion

The Bally name became synonymous with highly functional, quality shoes and famously graced the soles of dancers, soldiers, pioneers, sportsmen and even astronauts' footwear.(www.zuozong.com)

Sir Edmund Hillary relied on Bally hiking boots for his first ever Mount Everest climb in 1953.Even NASA collaborated with Bally for the creation of the sole that took the famous “giant leap for mankind” in the boots of Neil Armstrong during the historic first moonwalk in 1969.

Bally heralds its 160th year anniversary with a celebratory range of shoes and bags for men and women.These eye-catching creations speak of the heritage and craftsmanship of Bally, with a hint of contemporary wit.

simultaneously[saiməl'teiniəsli]adv.同时地

astronaut['æstrənɔ：t]n.宇航员，航天员

eye-catching['ai，kætʃiŋ]adj.引人注目的；显著的

瑞士巴利：源自1851年的现代工艺

从1851年起，Bally已经将精湛的瑞士传统制作工艺运用于其丰富的奢华皮革产品中，Bally始终凭借“瑞士制造”的卓越品质和时尚优雅的独特风格而得到全球的广泛认可。

巴利：源于瑞士，着眼全球

不断创造全球奇迹的Bally创始人Carl Franz Bally，曾被员工亲切地称做“Bally 爸爸”。他的理念是：将优质精湛的瑞士传统手工艺应用于品种丰富的奢华皮件系列中，打造时尚耐穿、功能实用的产品。

巴利：奢侈品领域的先锋

巴利创造了年均390万双鞋的销售纪录，这一惊人的数字也同时 激励着Bally始终将优雅奢华的设计概念融于产品中。

巴利不仅是制鞋方面的先锋，更是世界零售及广告领域的领先者，巴利于1881年开设第一家精品店，就位于伦敦著名的新邦德街。

巴利之今日：责任与热情

巴利鞋履已成为了功能实用、质量上乘、极具优雅的代名词，深受舞者、士兵、时尚爱好者、体育运动员和宇航员的喜爱。

1953年，Edmund Hillary穿着Bally Hiking登山靴首次征服了珠峰。甚至美国宇航局（NASA）也于1969年同Bally合作开发了特殊材料鞋底，运用于阿姆斯特朗首次登月的太空漫步靴，完成人类历史上的巨大跨越。

在Bally160周年庆典上，发布了涵盖男士和女士鞋履和箱包的周年纪念系列，以诠释巴利的时尚设计理念。这些引人注目的作品是巴利传统手工制作在当代的传承。