品牌名片
品 类：服装
标志风格：皇家御用
创 始 人：威廉·莱尔（William Lyle）
沃尔特·斯科特（Water Scott）
诞 生 地：英国
诞生时间：1874年
Lyle＆Scott具有独特的金色老鹰标志，象征高贵、典雅并且充满苏格兰风格的现代休闲时尚感。
品牌阅读
In 1874, William Lyle and Walter Scott founded a knitwear company in Hawick, a small town hidden in the Scottish Borders.With a loan of £800, the premise was to meet the demand for high quality underwear in Victorian Britain.
In 1926, the brand progressed into the realms of fashion, applying its accomplished woollen skills to knitted outerwear; doubling turnover in the space of two years.
Lyle & Scott became a respected name in international fashion overnight when managing director Charles Oliver negotiated a partnership with Christian Dior in 1954 to produce joint branded cashmere.This was the first of many collaborations with luxury fashion houses & department stores including Chanel, Yves Saint Laurent, Liberty, Bergdorf Goodman and Michael Kors.
In the 60s Lyle & Scott launched the golf wear range, a move that coincided with the design of the now iconic Golden Eagle motif.This new relationship with golf brought yet more exposure on the global stage, with charismatic golfers like Gary Player and Tony Jacklin as well as A-list golf fans like Bob Hope and Bing Crosby.(www.zuozong.com)
In the 80s the bright colors of Lyle & Scott's golf wear range were then adopted by and introduced to the main apparel range, bringing a more contemporary image for the brand.
In 2003, Lyle & Scott expanded the horizons of the brand, attracting a new generation of young, talented music, TV and film stars and the bands like Vampire Weekend, Arctic Monkeys and Bloc Party.
underwear['ʌndəw∈ə]n.内衣物
knitted['nitid]adj.针织的；编织的
apparel[ə'pærəl]n.服装；衣服
landmark['lændmɑ：k]n.里程碑；划时代的事
1874年，威廉·莱尔和沃尔特·斯科特在苏格兰霍伊克小镇成立了一家针织公司。贷款800英镑，前提是满足英国维多利亚时代对内衣的高质量要求。
1926年，该品牌进军时尚领域，应用其熟练的毛织技巧编织外衣，两年之内就取得了营业额翻倍的成绩。
1954年，在总经理Charles Oliver的协商下，Lyle & Scott与克里斯汀·迪奥达成合作，生产联合品牌的羊绒衫，这使得Lyle & Scott一夜之间成为国际时尚界一个受人尊敬的名字。这是Lyle & Scott与许多奢华时装公司及百货商店众多合作中的第一次，包括香奈儿、圣罗兰、Liberty、波道夫·古德曼和Michael Kors。
20世纪60年代，Lyle & Scott推出高尔夫服装系列，此举与现在的金鹰图标设计不谋而合。与高尔夫的这一新关系为公司带来了更多在全球舞台上曝光的机会，与具有超凡魅力的高尔夫球手Gary Player和 Tony Jacklin以及一流的高尔夫球迷Bob Hope和Bing Crosby一起。
20世纪80年代，Lyle & Scott高尔夫服装，明亮的色彩被采纳并引进到主要的服装领域，从而为它带来了一个更具现代性的品牌形象。
2003年，Lyle & Scott扩大了品牌视野，吸引了新一代年轻的、具有天赋的音乐、电视及电影明星，比如Vampire Weekend， Arctic Monkeys及Bloc Party乐队。
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